It's one thing to decide that it's best to be a rather boring but successful company [1]. It's quite another to realize that a rival, say, Apple [2], has taken your place as the "cool phone" maker for most of the market. Now, Motorola is getting ready to follow the winning designs of the StarTAC, Razr, and Razr2 with new phones using WiMAX, GSM LTE (Long Term Evolution), and Zigbee along with standard 3G cell technologies. Only the market will decide whether the new phones will be seen as the coolest yet, but Motorola is getting the phones ready.

For more on the next generation of Motorola phones:
- read the technology preview [3] at WirelessWeek